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Carrie P. Freeman

Associate Professor    

Ph.D. University of Oregon, Communication & Society, 2008


Media & Society Ph.D. Program and Mass Communication M.A. Program Faculty

Dr. Freeman (Ph.D. University of Oregon, Communication & Society, 2008) is a critical/cultural studies researcher who studies media ethics, communication strategies for social justice movements, and the media’s construction of nonhuman animal and environmental issues, in particular, animal agribusiness and veganism. Her doctoral dissertation examined the role of animal rights ideology in vegan advocacy campaigns and is the basis of her 2014 book Framing Farming: Communication Strategies for Animal Rights. Her research has been published in over 15 academic books and journals. Open access to final drafts of most of her published work is available here:

In 2014 she co-authored a unique media styleguide that aids journalists, advertisers, PR practitioners, filmmakers and entertainment producers in the production of more respectful and responsible representations of animals (nonhuman).

In addition to a previous career in public relations and H.R./professional development, she’s been active in the animal rights and vegetarian movement for two decades and has served as a volunteer director for local grassroots groups in three states. She currently serves as a co-host on a weekly radio program on animal rights (Second Opinion Radio) and as a bi-weekly host of an environmental program (In Tune to Nature), both on WRFG 89.3FM-Atlanta (independent non-commercial radio).

At the undergraduate level Freeman teaches Media Ethics & Society (CTW), Introduction to Theories of Mass Communication, and Communicating Environmental Issues. At the graduate level she teaches seminars on Communication Ethics, Strategic Communication for Social Change, and Communicating Environmental Issues.